Hi, I’m Tekoa Criddell—a graphic designer with a passion for blending creativity, technology, and purpose. I have a Bachelor of Fine Arts degree in Graphic and Interactive Design, and I’m all about bringing thoughtful, well-crafted ideas to life. Growing up in North New Jersey, surrounded by so many different cultures and perspectives, has really shaped how I approach design. I’m always thinking about how to create work that connects with people.

I’m a hard worker by nature (some might say relentlessly diligent!), and I take pride in delivering designs that are not just beautiful but meaningful and effective. Whether it’s publication design, social media content, or interactive projects, I focus on the details that make the user experience clear, engaging, and memorable.

My journey into design started early—back when I was drawing on anything I could get my hands on (sorry, Mom!). I officially caught the design bug in middle school when I accidentally landed in an advanced art class. From there, things just clicked. I realized I could combine my love of art and computers, and I’ve been hooked ever since.

Over the years, I’ve earned credentials like my NOCTI certification in Advertising and Design, and I’ve been lucky to work on projects like illustrating a coloring book for the Paterson Museum. I’ve also gained hands-on experience through internships with William Paterson University and 42Growth, a social media marketing firm.

At the heart of it all, I’m passionate about helping clients tell their stories through thoughtful design, and I’m always ready to roll up my sleeves and get to work!